Effective Online Traffic Conversion Tactics To Turn More Search Browsers And Website Visitors To Blog Subscribers
The saying “the money is in the list” is more like a slogan among internet marketers and bloggers but just like traffic, the money is in big, fat lists. And that brings us to the question “how big is your list?”, ”is your list growing day by day?”
Why build a list, you may ask? Market research reveals that people are not likely to buy the first time from you, but if you tell them again and again, up to 7 more times, they may buy. So, if they subscribe to your list, you’ll have the chance to remind them time and time again until they are ready to buy, while building a trust-based relationship with them and of course adding value to them – giving them a compelling reason to remain subscribed to your list.
And, as with all things, the bigger your subscriber list, the more sales (and money) you are likely to make (that is, assuming you’re building a quality subscribers’ list and building a relationship with that list). However, building a big list entails getting more and more subscribers daily, weekly and monthly.
In this post, you’ll discover 10 effective web traffic conversion methods you can start using today to significantly increase your subscribers count, customer base and sales volume this year. The principle in the tips here are on “casting your net wide and far, in order to help more of your target audience find and reach you fast to get what they want because you have it”.
Have fun reading…
Top 10 Strategies To Get More Visitors Become Your List Subscribers
1. Give First, Solve Their Problem and They’ll Come Subscribing and Buying
Ask yourself: Can your readers truly use the tips in any and every of your posts to solve a single problem or are your posts simply on general information that they sill need to go elsewhere searching? Make a goal to be the last ‘bust stop’ of every single target audience – find what they are hungry for and place exactly that right in front of them. If they use your DIY tips and see results, they’ll like and trust you AND they’ll want to stick real close – by subscribing.
Create relevant and useful contents that your prospective customers will be able to use to solve a problem or to feed their passion. When you find what your prospective customers are “thirsty” for, give them something to quench their thirst. When they come for more, you’ll have a chance to put your offer in front of them; as long as the offers would genuinely solve a problem for the, you’ll get them buying from you.
2. Spread Your Reach To Increase Subscription Rates
Contents alone are not viral except you give them wings. Go, get traffic from new sources you’ve never explored before. Cast your net wide and far.
So, get up and out of your blog sometimes, to where your prospective buyers usually hangout to discuss or search for help. These are places like the forums, article directories and Q & A sites (such as Yahoo Answers). Do a Google search with key phrases related to your niche – under ‘discussions’ you’ll find places where people are discussing and what – go there and provide answers and leave links to your related useful posts and articles. Doing this will also give you backlinks to your website.
Ensure that you have placed your opt-in boxes at strategic location s on your blog (sidebar) and within posts – where they can be seen easily by readers.
- Click to learn how to easily spread the reach of every single post/ article you write to more than 50 different places on the internet
3. Write Free Articles and Blog Posts To Get Exposed To More Potential Subscribers
Piggy-back on the traffic of bigger websites and article directories to get your contents read by more people. Write guest posts for bigger blogs in your niche and submit articles to top article directories. It’s just like leaving your footprints around the WWW so that people who read and love your articles on these places will trace you back to your website, and some will join your list and keep coming back to your blog.
Write guest posts for bigger blogs with more traffic; also write articles for article directories and related niche article sites. Ensure to place a link to your squeeze page, from your article resource box.
4. Create a Viral eBooks To Increase Sources of Subsriptions
This is a great way to get subscribers from outside your blog (i.e non readers). Create a free eBook with useful contents and create a landing page for your free eBook and put the landing page link on your forum post signature, your social media profile, also tweet the link and share it in other places. You may get lucky to get other people re-tweeting the link.
Having a catchy eBook cover will attract more of your website visitors to subscribe to download your free eBook – you can get ’KillerCover Graphics’ to make that happen (click image on right).
Be sure that your freebie eBook has a link to your “newsletter subscribe” page or squeeze page.
5. Create a Free Mini-eCourse In Exchange For Email Subscriptions
Create a free eCourse and then create an opt-in box within your website for people to opt-in to take the eCourse. You can even take this further by creating a landing page within your blog, for your eCourse and placing the link in the resource boxes of articles you submit and also in your forum signature.
If you create a good quality mini eCourse that helped your subscribers solve problems, you would have succeeded in moving up their value pyramid – they’ll like you more and trust you (to help them) more and perceive you as an expert who knows the subject matter. With that, they’ll have fewer or no objections to buy what you recommend to them.
6. Offer An Incentive (of Value) to Entice New Opt-Ins
Guess what? Some people are wired to subscribe to your blog only when there’s a freebie. But on another note, don’t just ask for email addresses without giving something away.
Take the lead and offer free eBooks to encourage people to subscribe to your lists. Give away useful information that they can really use to solve a problem; if you give first, they will subscribe to your list to get more useful reads. You can add a twist to this by embedding your opt-in box at the end of your eBook. It’s important to make the contents of your eBook so good that your readers would feel guilty they didn’t pay for it. Note that if you do not offer good contents that are relevant and timely in the needs pyramid of your prospective customers, you would get low opt-in rate and even lower referrals – only good, useful materials get passed around.
You can offer a free eBook (#4 above) or a free eCourse (#5 above) or anything at all that is valuable, as incentive to encourage more people to subscribe to your email list.
7. Place Your Opt-in Subscription Box at Strategic Locations On Your Website
Add a subscription box at the end of your blog posts. I have even see some bloggers nicely place these within the “What Would Seth Godin Do” plugin just before every post.
In addition, also create a squeeze page on your blog, to send traffic to so that people can (i) join your subscriber list (ii) subscribe to download your eBook or free report. Use your squeeze page link on forum signatures and resource boxes (when you submit articles or guest posts), as well as in your blog posts.
Hint: You’ll need autoresponder in order to create a squeeze page and an opt-in box on your blog, as your autoresponder service will provide you with a code that will create an opt-in box wherever you want.
- Don’t have an email list yet? No problem, click here to learn how to create a new subscribers email list from scratch, including how to create an opt-in form and names of premium autoresponders beginners can start using for free until their online business starts generating income.
8. Create Squeeze Pages and Share The Link on Other Sites
Create a squeeze page on a dedicated page on your blog, where you’ll direct readers to signup to become your subscribers. This can be called your “join newsletter” page, as I tagged mine here. You can place your this subscription page link on articles you write, guest posts and even forums, in order to get more subscribers.
9. Interview an Expert and Offer the Audio MP3 for Free To New Subscribers
Get an expert to answer a few questions that touch on the present needs of your blog readers and prospective customers. You can also transcribe the audio and include that as a PDF free download. Ride on the wave of the expert’s popularity, brand and like – promote the interview as a bonus free gift to new (would-be) subscribers in order to entice more people to subscribe to your list.
10. Offer MP3s of Recorded Webinars or Podcasts To Entice New Subscribers
Conduct a webinar and record it, or dig into your archives for old but relevant recorded webinar and offer it free to subscribers. You can use GoToWebinar (paid) or AnyWebinar (free) to host a webinar; if you’re just starting this you may experience a low turnout but over time, more people will attend your webinar and also invite others, as you continue to increase your awesomeness to your target audience.
11. Promote Your Freebie Giveaways in Your Forum Signature
Find 5 top forums in your niche, which have high traffic. Find topics with high activity and start contributing to answer people’s questions. That is also another way of leaving your footprint for people who get value from your answers to follow you back to your blog, but they can only find you through your forum signature – you may want to provide the URLs of your freebies’ squeeze pages in your Forum signature, in addition to your blog URL.
Below is a great course by one of the top master marketers, on out-of-the-box but simple list building strategies that work today (highly recommended. At least, check it out, and decide for yourself).
Next Steps: Action Items For You
That’s it on “10 Effective Strategies to Get More Blog Subscribers“, thanks for reading – I appreciate your time here. One thing before you go, please help me share this post so more people can read it – Facebook it, Tweet it, Stumble it… Use the one-click, easy share buttons down below or floating on the left side:)
Here’s a 5 step action plan to your getting more subscribers this week:
- Get an autoresponder, if you don’t have one get one Free here (then click “Plans & Pricing” –> select “Free”)
- Setup opt-in box on your blog sidebar AND a squeeze page on your blog page area
- Create a small report (5 to 10 pages) to give your subscribers Free (to encourage opt-in)
- Implement each of the above 10 steps, complete one and move to another (learn simple skills to do some, where need be – using links in the post above)
- Watch your blog subscriber base (list) grow monthly/weekly/ daily
Comment and Share:
- Finally, leave me your foot print (comment) so I’ll know you were here – I’ll love to hear your feedback. The comment box is down below.
- Please don’t forget to help me share this post – Facebook it, Tweet it, Digg it, Stumble it, email to a friend.
As always, thanks for reading and I’ll see you on the comments side.
Photo Credit: “Beauty and the Beast!” by Danny Perez, www.flickr.com/photos/da100fotos/
Originally posted 2011-07-24 17:10:08.