Why You Should Spend Time To Write Attention-Grabbing Headlines
Is your headline compelling enough to grab browsers’ attention to stop browsing and click? The purpose of any article headline is to make browsers click them in order to read the full post. That’s the desired action headlines are set out to achieve.
However, not all headlines (are written to) accomplish this purpose – even when the full content is an award winner.
Do you know that over 50% of your traffic (and sales too) are lost due to your headline writing…
It is said that posts on the first page of search engines get up to 60% of the entire clicks from searchers of that keyword. However, there are cases when a post on the first page and first position on a Google search results page may not get as much click as it should. Why? A catchy headline on position number 5 will get more clicks (traffic) from searchers than a lame headline on search position number one.
A great headline will get you more clicks and visitors from social media sites…
That is also the case when people tweet your posts or share them in many social media/ bookmarking sites such as Digg, LinkedIn, Facebook and Twitter. Most online users are always scanning headlines, browsing for relevant BUT catchy headlines.
Are you beginning to see the power of headlines? Your headlines can make or mar your traffic generation efforts, and you would want to get as much Return on (Sweat) Investment you put into every blog post promotion.
The Premise for writing this post…
After our post on where and how to place keywords on your posts for SEO traffic, I was happy that some of my readers immediately started putting that to practice – using their keywords within blog post headlines However, I noticed a couple of cases where the headlines only contained two or three words which also happened to be their main keywords.
For example, that could have be a post titled “Birthday Gifts”, if the main keyword was birthday gifts.
What’s wrong with that headline? That kind of headline is too generic to attract any or many people to check out what it’s about. That title is not specific about anything, and the browser would have to click to find out what about “birthday gifts” you’re talking.
Many online users are browsers and scanners and usually are in a hurry to beat time on any web page or search results page, and your post is on the queue screaming to get clicked BUT you can only get browsers’ attention if you write good, attention grabbing headlines that gives a clue about what the full post is about YET is catchy enough to make them curious to stop browsing, click your headline and visit your blog to read the post in question.
So, today, you’ll discover over 10 simple, yet powerful headline writing formula PLUS great headlines examples that you can easily swipe and customize with simple fill-in-the-gaps so as to turn your main keywords into catchy headlines, every time you write a new blog post.
Read on and you’ll soon discover why I think the best title for this post is: “The Lazy Blogger’s Guide To Writing Great Headlines that get attention fast”.
Steal These Top 10 Hot Headline Writing Formula And Swipes PLUS Catchy Headline Examples You Can Customize
Here are some types and examples of magnetic headlines that are proven (by copywriters over time) to bring results; you can use them for headline inspirations, customize model them to create catchy and compelling headlines that will get you more clicks and article views.
Top Headline Type #1: Newsy Headlines
This type of headline makes an announcement – of new product or service, new websites, introduces a new website, new book, invention, finding, discovery etc Sometimes this headline type is used to introduces new versions of your offering. This type of headlines are perfect for writing press releases.
News headlines usually start with words like: New, Announcing, Introducing, Finally, Just released, Now, At last
New _________________ (can be: New Google Plus Social Network Promises To Eliminate Social Media Overwhelm Among Online Users)
Announcing: ___________ (can be: Announcing: New Potent Drug promises to Cure Obesity In Only 6 Months)
At Last, _______________ (can be: At last! An Autoresponder Bloggers Will Love)
Introducing the _________
Now You Can _________ By Simply __________
Top Headline Type #2: “How To” Headlines
This is one of the most used headline types; it usually starts with “How to” and gets browsers’ attention as it puts “what’s in it for them” benefits in front of them. This kind of headline promises to teach something.
Format: How To ___ ____
How To Win Friends And Influence People
How to get traffic to your blog
How to get rid of ______ in 7 days or less
How to Find The Best ______ On __________
How To __________ In ____________ (can be: How to Get 1000 Blog Visitors in Your First 30 Days Blogging)
___________ And How to Avoid Them (could be: 10 Common Business Mistakes and How to Avoid Them)
How To ___________ Even If ___________ (How to Turn Your Passion To Profits in 90 Days Even If You’ve Never Sold Anything Online Before)
Top Headline Type #3: The Benefit Headlines
This type of headline puts compelling benefits right in front of your browsers, telling them what they will get/ what’s in it for them. It excites curiosity in readers, enough to compel them click the headline link to read details.
To make this headline type to work for you, identify a compelling benefit tied to your article topic – that’s when browsers will be motivated to open up your email or click your link.
Amazing Twitter Tool Gets You 5 Times More Followers In Half The Time
Now! Create your own eBook in Just 1 Day
Get a FREE eBook When You Subscribe to My Blog
Top Headline Type #4: The “Secrets” Headline Type
As you can see in the headline examples below, the “Secrets Of” type of headline
will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy. It’s like someone telling you they know a secret, you just have to pry it out of them. They will have to read on or buy your product or opt-in in order to find out the “secrets”.
Format and Headline Examples:
10 Secrets The ___________ Experts Don’t Want You To Know
7 Secrets Of __________________ (can be: 7 Secrets of Getting More Article Headlines Clicked)
Little Known Ways To ______________________ (can be: 9 Little Known Tips to Get Up to 2000 Twitter Followers in 30 Days)
______ Things _____Never Told You About_______ (10 Surprising Facts I’ve Never Told You About Myself)
Revealed: Why ________ (can be: Revealed: Why You May Be Getting Low Traffic Even Though You’re On The First page Of Google)
Top Headline Type #5: “Truth and Lies” Headline Type
The “Truth About” headline grabs your prospect’s attention because most people are sceptical and suspect they’re being lied to by businesses. I mean, how many of us have been burnt by another person or business at least once in our lifetime?
Format and Headline Examples:
The Real Truth About ____________ (Can be: The Real Truth About Making Money Online)
101 Lies _______ Tell ___________ (can be: 101 Lies Top Marketers Tell Beginners)
________ Lies And How To Spot Them
__________ Facts And Myths (can be: 7 Shocking Myths and Facts About Making Money Online)
What Every ______ Ought To Know About ________________
All You Need to Know About __________________
The _____ Hidden ___of ___________ (can be: The 10 Hidden Truth About Buying That Twitter Marketing Tool)
Top Headline Type #6: The “Question” Headline
This kind of headline throws an identified problem of your target readers, in front of them, to get their attention and get them curious to read what’s inside.
This type of headline is commonly used in product reviews. They also do well in social media shares as they can be short and to the point.
Struggling With Information Overload? Here Are Quick Tips To Start Getting Clarity
Can you _____?
Would you _____?
Want to Get Rid ____?
Are ______Worth The Money? (can be: Is Traffic Dashboard Worth The Cost?)
Who else wants to _____?
When Is It Better to ______ or ____________?
Top Headline Type #7: The “Reason Why” Headlines
The “Reason Why” headline type arouses curiosity by promising to reveal to the browser a particular method of doing something or solving a problem OR an important tip or information they they not know before. Usually they are supported with, and preceded with specific number (of reasons).
Format: Reasons Why_____ OR Reasons _______
10 Reasons Not To _________________
10 Reasons You Should _________(can be: 101 Reasons Why You Should Never Miss Any Of Stella’s Blog Post)
5 Reasons _____ Love _______ (can be: 5 Reasons why serious bloggers love WordPress blogging platform)
9 Reasons __________ Is Better Than ______________
5 Reasons ______________ Is The Worst ___________
Top Headline Type #8: The Testimonial Headlines
This type of headline shows or testifies about a proof and indirectly sells the benefits of a product/ service or a method of doing things.
Format and Headline Examples:
How This Teen Blogger Makes Four Figures Every Month
How Stella Got Her Groove Back Using _____________
Top Headline Type #9: The Command Headlines
This type of headline tells your readers clearly what to do – a call to action without ambiguity. Your command should encourage action by offering your prospect a benefit which will help them. The most effective command headlines start out with action verbs.
Hint: This headline formula makes good examples of how to craft your Call To Action – in the last paragraphs of your post. Never leave your readers hanging; always end your posts by telling them what to do next.
Begins with a doing word (verb) such as:
Get Rid Of ______ Once And For All (could be: Get Rid of Your Ugly Blog Designs With These Beautiful Free WordPress Themes)
Stop Wasting Time On Facebook Daily: Discover How To Increase Your Online Productivity Today
Examples of this headline formula you can use in Call to Action:
Claim Your Free Gifts Now (This is usually used in opt-in boxes)
Subscribe to my blog updates to get every new post in your inbox
Examples of this formula you can use in Emails:
Open up, it’s Jane Doe
Never run out of what to blog about again
Top Headline Type #10: Top Lists
Format: Top ___________
Top Productivity Tips For Bloggers And Online Marketers
Top 10 Best Bloggers in 2011
Top 30 Under 30 Internet Marketers Making 6 Figures
Top 20 Scary Facts About ___________
Top Time Saving Tools For ________________
Top 10 Best Web Hosting Services For Internet Marketers
Top 10 Most Friendly Bloggers You Should Get To Know
Top Headline Type #11: Problems and Fear
Format and Headline Examples:
Scary Risks of _____ Too Much _____ (Scary Risks of Not Not Backing Up Your Blog Data OR Scary Risk of Paying Too Much Attention to the New Google Plus Social Network)
Top 10 Scary ____ Facts
What Your _____ Is Not Telling You About ____ (can be: What Your Doctor Is Not Telling You About Spending Too Much Time Sitting In Front of A Computer OR What The Gurus Are Not Telling Us About List Building)
5 Things ________ Should Never Do
10 Danger Signs _________________
Beware __________ And How to Spot Them (can be: Beware of Snake Oil Marketers And How To Spot Them)
9 _________ Scams And How to Avoid Them (can be: 9 Online Marketing Scams And How To Avoid Them)
Important Headline Writing Tips You Should Follow
Here are 5 tips to make your great headlines even remarkable:
1.) Headline Length: “Do not use more than 17 words in a headline. Why? Based on my tests, I’ve never been able to make a headline work that is longer than this”.
2.) Use “Your”: Use the two most underused and powerful words more often in your copy. Free and You. (Also use “Your” instead of “My”)
3.) Do not use “We” or “I”: Make your articles all about your readers. Do not use “I” or “we”, they can be big turn-off words in contents.
The above 3 tips are from Top Copywriter Ted Nicholas, in his 87 Marketing Secrets eBook)
4.) Sub-headings: Use Sub-headings that are as good as headlines. They are a good formatting practice as they break up your posts into themes and make your content scan-able and easily readable for people in a hurry.
5.) Powerful Headline Fillers and Modifiers: Now here are some modifiers you can add to fill in the “blanks” in any of the the headline examples above OR add to your keywords when creating catchy headlines. Some modifiers include:
Next Steps For You: How You Can Put This Post To Use Today
I hope you got value out of this post – the message is simply to make every post count by powering your headlines. Your headlines are the major determinant of your contents bringing you traffic.
So, here are 8 action items for you to put today’s topic on headline writing, to use:
- Bookmark or save this post for reference – to swipe and model after, when writing posts
- Old posts Makeover: Go through your old posts and see which headlines need makeovers
- New Articles: Use the headline examples above in new blog posts
- Sub-headings: Use those headline formula to create magnetic sub-headings that will keep your readers reading to the end
- Email Subject Lines: Use these headline examples to write emails
- Tweets: Use those headline examples to write your tweets, to share your posts on Facebook, Digg, Stumbleupon and other Facebook and social media sites.
- Build more headline swipes: Check magazines such as “Cosmopolitan”, “Readers Digest” and good local magazines for headline ideas you can compile – the next time you go grocery shopping, glimpse magazine covers
- Share your catchy headlines: Come back here and Share your catchy headlines with us, in the comment side – other readers and I can draw inspiration from your amazing, catchy headline.
As you know, reading without action does not bring value. I always like to know that you took a step to implement a post after reading – kick procrastination.
Coming Next: Stay tuned to this blog for upcoming topics on article writing and more ways you can create better contents that will get more people tweeting your posts, more visitors and also make the visitors interested in coming back.
Thanks for reading and taking action, if you did.
To your writing catchy headlines,
P.S: Want me to personally inform you when I publish a new follow up post? If so, click here to: Join my V.I.P Readers Club AND you’ll instantly Receive a Welcome FREE Gift from me PLUS from time to time you’ll Receive more free eBooks and exclusive blogging and marketing tips that I don’t share here. You get all that for FREE.
Photo by Persky Library: http://www.flickr.com/photos/peskylibrary/>
Originally posted 2012-05-11 20:02:29.