Is Traffic Alone Really The Currency of A Successful Blog or Online Business?
Have you ever wondered that “if I get all and more than the traffic that I ever dreamt of, what next, what will I do with them?”. You may not have reached your traffic goal yet and so may still be consumed with the idea of traffic being the all and all, for blogging success. However, top and successful bloggers (who have been where you are, chased traffic through all the nooks and crannies of the web, like you are doing now, and spent a lot of time daily doing that one single thing called traffic) have found out that traffic is not all it takes to build a successful blog.
Still doubt that? Today, I have ‘virtually’ twisted the arms of one of my favourite bloggers, to tell us the truth about the place of traffic in blogging success, and online business as a whole. Widely respected as an authority in Guest blogging, this blogger (Bamidele Onibalusi of YoungPrePro.Com) once believed that traffic was the currency of a successful blog and after he built a 8 months of writing over 300 guest posts and attracting over 10,000 visitors monthly (currently over 17,000 monthly).
Bamidele Onibalusi (aka Oni of YounPrepro) has written this guest post to share, from his own personal experience, “why generating traffic may not be what you need to take your blog to the next level”.
Why Traffic Is Not All You Need For Successful Blogging
Traffic is one of the most important elements that can determine the success of any blog. So, no doubt a lot of people are on the lookout for the best new ways to generate quality traffic to their blog.
So many people see a top blog getting tens or hundreds of thousands of visitors monthly and how the blogger is making thousands of dollars simply from promoting affiliate products. So, they come up with the impression that since this blogger is getting a lot of traffic, and that traffic must be the reason for his success. Thus, they make up their minds that traffic is all they need to be successful as bloggers.
My True Life Story: “After a few months of hard work and massive guest blogging… reality struck me and…”
I also used to think in a similar way when I just started blogging, but after a few months of hard work and massive guest blogging I came to the reality that traffic isn’t all that matters.
It also became clear after writing a single guest post that sent me over one thousand (1000) visitors on the first day it went live. I was disappointed when I checked my blog stats a few days later to discover that my blog traffic had dropped to the usual average of 150 daily visitors I used to get – it was then that reality struck me and it became clear that traffic isn’t everything.
If you really want to get more results from your blogging efforts, instead of spending all day thinking that traffic is all you need why not take a look at some other very important elements of your blog you have to consider below.
To drive the point home that lots of website traffic may not always translate to lots of cash, Ana Hoffman of Traffic Generation Cafe wrote a blog post sharing her personal story of how her high traffic blog is not making money as expected.
Conversion is Important
Have you ever asked yourself that for every 100 visitors to your blog, how many become a subscriber? Have you ever asked yourself that for every 100 visitors to your sales page or for every 100 clicks to your affiliate link, how many result in a sale?
The truth is that by making a few tweaks to your blog, posts and sales page and you will see a significant increase in conversion even without getting additional traffic.
Conversion should be your number one goal as a blogger. There is no point in having a blog with high traffic if those visitors are not resulting in your end goal (which can be subscribers, sales or shares of your posts).
You need to define and understand what your major goal is and what your major reason for blogging is. Once you understand this goal and reason for doing what you’re doing, try to tweak your efforts towards getting the end result instead of towards driving more traffic.
For example, if you want to get more clients for your services; instead of trying to get 200 visitors who still don’t buy, try to identify the reason why most of your readers are not buying and then tweak your (sales or content) copy to be able to bring about more clients from less traffic.
Only Quality Content Can Make Your Traffic Stick
You need to understand this first before trying to drive more traffic because there is no point in driving more traffic when it doesn’t stick because you will only have to be driving traffic for the rest of your life.
Great bloggers take a look at their efforts to see which one brings the most results and then capitalize on that. The high number of guest posts you’re writing will bring a lot of great traffic but the reality is they won’t bring the most traffic.
The only thing that will be the most traffic is the quality content you’re writing so instead of obsessing over driving traffic alone start focusing on ways you can improve your content.
The better content you write, the more traffic you are likely to get.
Consider Building a Base
This is the final but most important point.
Instead of having to drive traffic to your blog everyday for a whole year you can easily simplify the process that will keep on sending you traffic even years after you’ve stopped marketing your blog.
A great way to do this is by building an email list or cultivating a subscriber base so that all your marketing efforts will be directed towards building this base instead of towards generating more traffic to your blog. The advantage will be that you will be able to retain your visitors as you will already have a way to contact them over and over again so you have no need to worry.
Your subscribers are the most important asset you will have as a blogger, so start cultivating them today.
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