Top 10 Effective List Building Strategies to Increase Your Subscriber Base This Year

You heard, “the money is in the list” but the truth is that a big subscriber list makes huge sales. Getting more blog subscribers can mean an increase in your sales. Follow these 10 proven and effective strategies to get a lot more responsive blog subscribers fast. Read on and take action…

Effective Online Traffic Conversion Tactics To Turn More Search Browsers And Website Visitors To Blog Subscribers

How to get more subscribers - like bee to honeyThe saying “the money is in the list” is more like a slogan among internet marketers and bloggers but just like traffic, the money is in big, fat lists. And that brings us to the question “how big is your list?”,  “is your list growing day by day?”

Why build a list, you may ask? Market research reveals that people are not likely to buy the first time from you, but if you tell them again and again, up to 7 more times, they may buy. So, if they subscribe to your list, you’ll have the chance to remind them time and time again until they are ready to buy, while building a trust-based relationship with them and of course adding value to them – giving them a compelling reason to remain subscribed to your list.

And, as with all things, the bigger your subscriber list, the more sales (and money) you are likely to make (that is, assuming you’re building a quality subscribers’ list and building a relationship with that list). However, building a big list entails getting more and more subscribers daily, weekly and monthly.

In this post, you’ll discover 10 effective web traffic conversion methods you can start using today to significantly increase your subscribers count, customer base and sales volume this year.  The principle in the tips here are on “casting your net wide and far, in order to help more of your target audience find and reach you fast to get what they want because you have it”.

Have fun reading…

Top 10 Strategies To Get More Visitors Become Your List Subscribers

1.    Give First, Solve Their Problem and They’ll Come Subscribing and Buying

Ask yourself: Can your readers truly use the tips in any and every of your posts to solve a single problem or are your posts simply on general information that they sill need to go elsewhere searching? Make a goal to be the last ‘bust stop’ of every single target audience – find what they are hungry for and place exactly that right in front of them. If they use your DIY tips and see results, they’ll like and trust you AND they’ll want to stick real close – by subscribing.

Create relevant and useful contents that your prospective customers will be able to use to solve a problem or to feed their passion. When you find what your prospective customers are “thirsty” for, give them something to quench their thirst. When they come for more, you’ll have a chance to put your offer in front of them; as long as the offers would genuinely solve a problem for the, you’ll get them buying from you.

2.    Spread Your Reach To Increase Subscription Rates

Contents alone are not viral except you give them wings.  Go, get traffic from new sources you’ve never explored before. Cast your net wide and far.

So, get up and out of your blog sometimes, to where your prospective buyers usually hangout to discuss or search for help.  These are places like the forums, article directories and Q & A sites (such as Yahoo Answers). Do a Google search with key phrases related to your niche – under ‘discussions’ you’ll find places where people are discussing and what – go there and provide answers and leave links to your related useful posts and articles. Doing this will also give you backlinks to your website.

Ensure that you have placed your opt-in boxes at strategic location s on your blog (sidebar) and within posts – where they can be seen easily by readers.

3.    Write Free Articles and Blog Posts To Get Exposed To More Potential Subscribers

Piggy-back on the traffic of bigger websites and article directories to get your contents read by more people. Write guest posts for bigger blogs in your niche and submit articles to top article directories. It’s just like leaving your footprints around the WWW so that people who read and love your articles on these places will trace you back to your website, and some will join your list and keep coming back to your blog.

Write guest posts for bigger blogs with more traffic; also write articles for article directories and related niche article sites. Ensure to place a link to your squeeze page, from your article resource box.

Click here to learn how to use article submission on high traffic article sites to generate tons of new website visitors and subscribers

4.    Create a Viral eBooks To Increase Sources of Subsriptions

hire cheap ecovers creatorsThis is a great way to get subscribers from outside your blog (i.e non readers). Create a free eBook with useful contents and create a landing page for your free eBook and put the landing page link on your forum post signature, your social media profile, also tweet the link and share it in other places. You may get lucky to get other people re-tweeting the link.

Having a catchy eBook cover will attract more of your website visitors to subscribe to download your free eBook – you can get  ‘KillerCover Graphics’ to make that happen (click image on right).

Be sure that your freebie eBook has a link to your “newsletter subscribe” page or squeeze page.

5. Create a Free Mini-eCourse In Exchange For Email Subscriptions

Create a free eCourse and then create an opt-in box within your website for people to opt-in to take the eCourse. You can even take this further by creating a landing page within your blog, for your eCourse and placing the link in the resource boxes of articles you submit and also in your forum signature.

If you create a good quality mini eCourse that helped your subscribers solve problems, you would have succeeded in moving up their value pyramid  – they’ll like you more and trust you (to help them) more and perceive you as an expert who knows the subject matter. With that, they’ll have fewer or no objections to buy what you recommend to them.

6. Offer An Incentive (of Value) to Entice New Opt-Ins

Guess what? Some people are wired to subscribe to your blog only when there’s a freebie. But on another note, don’t just ask for email addresses without giving something away.

Take the lead and offer free eBooks to encourage people to subscribe to your lists. Give away useful information that they can really use to solve a problem; if you give first, they will subscribe to your list to get more useful reads. You can add a twist to this by embedding your opt-in box at the end of your eBook. It’s important to make the contents of your eBook so good that your readers would feel guilty they didn’t pay for it. Note that if you do not offer good contents that are relevant and timely in the needs pyramid of your prospective customers, you would get low opt-in rate and even lower referrals – only good, useful materials get passed around.

You can offer a free eBook (#4 above) or a free eCourse (#5 above) or anything at all that is valuable, as incentive to encourage more people to subscribe to your email list.

7.    Place Your Opt-in Subscription Box at Strategic Locations On Your Website

Add a subscription box at the end of your blog posts. I have even see some bloggers nicely place these within the “What Would Seth Godin Do” plugin just before every post.

In addition, also create a squeeze page on your blog, to send traffic to so that people can (i) join your subscriber list (ii) subscribe to download your eBook or free report. Use your squeeze page link on forum signatures and resource boxes (when you submit articles or guest posts), as well as in your blog posts.

Hint: You’ll need autoresponder in order to create a squeeze page and an opt-in box on your blog, as your autoresponder service will provide you with a code that will create an opt-in box wherever you want.

8.       Create Squeeze Pages and Share The Link on Other Sites

Create a squeeze page on a dedicated page on your blog, where you’ll direct readers to signup to become your subscribers. This can be called your “join newsletter” page, as I tagged mine here. You can place your this subscription page link on articles you write, guest posts and even forums, in order to get more subscribers.

*OptimizePress is one of the best tools widely used by bloggers, to create high converting squeeze pages. You can check it out by clicking below.
affordable squeeze page creator software - optimizepress

9.    Interview an Expert and Offer the Audio MP3 for Free To New Subscribers

Get an expert to answer a few questions that touch on the present needs of your blog readers and prospective customers. You can also transcribe the audio and include that as a PDF free download. Ride on the wave of the expert’s popularity, brand and like – promote the interview as a bonus free gift to new (would-be) subscribers in order to entice more people to subscribe to your list.

10.    Offer MP3s of Recorded Webinars or Podcasts To Entice New Subscribers

Conduct a webinar and record it, or dig into your archives for old but relevant recorded webinar and offer it free to subscribers. You can use GoToWebinar (paid) or AnyWebinar (free) to host a webinar; if you’re just starting this you may experience a low turnout but over time, more people will attend your webinar and also invite others, as you continue to increase your awesomeness to your target audience.

11.    Promote Your Freebie Giveaways in Your Forum Signature

Find 5 top forums in your niche, which have high traffic. Find topics with high activity and start contributing to answer people’s questions. That is also another way of leaving your footprint for people who get value from your answers to follow you back to your blog, but they can only find you through your forum signature – you may want to provide the URLs of your freebies’ squeeze pages in your Forum signature, in addition to your blog URL.

Below is a great course by one of the top master marketers, on out-of-the-box but simple list building strategies that work today (highly recommended. At least, check it out, and decide for yourself).

lee mcintyre-lazy way to list building

Next Steps: Action Items For You

That’s it on “10 Effective Strategies to Get More Blog Subscribers“, thanks for reading – I appreciate your time here. One thing before you go, please help me share this post so more people can read it – Facebook it, Tweet it, Stumble it… Use the one-click, easy share buttons down below or floating on the left side:)

Here’s a 5 step action plan to your getting more subscribers this week:

  1. Get an autoresponder, if you don’t have one get one Free here (then click “Plans & Pricing” –> select “Free”)
  2. Setup opt-in box on your blog sidebar AND a squeeze page on your blog page area
  3. Create a small report (5 to 10 pages) to give your subscribers Free (to encourage opt-in)
  4. Implement each of the above 10 steps, complete one and move to another (learn simple skills to do some, where need be – using links in the post above)
  5. Watch your blog subscriber base (list) grow monthly/weekly/ daily

Comment and Share:

  • Finally, leave me your foot print (comment) so I’ll know you were here – I’ll love to hear your feedback. The comment box is down below.
  • Please don’t forget to help me share this post – Facebook it, Tweet it, Digg it, Stumble it, email to a friend.

As always, thanks for reading and I’ll see you on the comments side.

 

Stella


Photo Credit: “Beauty and the Beast!” by Danny Perez, www.flickr.com/photos/da100fotos/

Simple Tweaks To Generate Massive Free Traffic To Every Article, Without SEO

Discover the simple but highly effective free traffic multiplier techniques that can get you up to 1,000 new blog visitors from over 50 untapped traffic sources. This free traffic generation strategy does not require SEO and is fail-proof to help you even increase your Alexa rank and backlinks, as well as get you more commenters. Read on and take action…

The 10X Traffic Multiplier Technique

Traffic, traffic, traffic! That one thing that you absolutely must get daily, in order to generate subscribers and sales. Yea right. Perhaps you’ve been asking yourself “how do I generate more traffic to my website without Google or SEO?”

In this post, you’ll discover simple techniques to generate up to 10 times more free traffic to every single article/ post you write, simply by  re-purposing one single blog post or article (at a time) into different content formats to produce different units of unique contents.

Disclosure: I learnt this free traffic generation method from Kim Roach’s Traffic Dashboard.

8 Steps to Get Massive Free Traffic and Increase Number of Readers to Every Single Blog Post, Without SEO

In my article traffic experiment, I mentioned how I observed low views (than I expected) from some of the  article I submitted. Considering that it takes a lot of efforts to write even one post/ article, if you’re loke me, you’d want to do your best to ensure that every single content you write generates maximum traffic.

Now let’s quickly dive into the hows of the 10X method of article traffic.

Step 1: Write One Article and Submit And Submit to 10 Article Directories

best article spinner rewriter software - the best spinnerWrite your (seed) article and submit your article to your blog and/or top 10 article directories (after rewriting them). You can use ‘The Best Spinner’ tool (image right) to save time with rewriting your main article one time and have hundreds of unique versions, in under a few minutes.

Submitting your articles to many article submission sites/ directories would get you more eyeballs on the one seed article, and overall a total traffic made up of traffic from every single article site you have an article. That is increased reach.

Imagine if you submitted your seed content to 10 article directories, if you get 10 views per article in 1 week (being modest here), that would be 100 views in 1 week from only a single seed article. In practice, you are likely to get up to 50 views per article before the end of a week, if you submit your articles on high traffic article sites.

Important: Good contents easily get shared – people retweet, email, share on Facebook and other channels. Your content has to be damn good if you want to attract. If you are going to be using these strategies I am sharing, it means you’d be able to cut down on the number of articles you produce because just one can bring over 1,650 visitors every month.

Warning: Before submitting your 10 articles, ensure to rewrite each one so that it’s completely unique and original. Doing that, you will get your articles easily approved while preventing being penalized for duplicate contents, by the search engines.

Step 2 – Social Media and Social Bookmarking Blast to Increase Free Traffic To Articles

Now, take the URL of each article you submitted, and share on 30 Social Bookmarking Sites. You can do this manually, one by one OR you can use Ping.fm or OnlyWire to automate the task, so that when you share a site URL on Ping.FM/ OnlyWire, Ping.FM/ OnlyWire automatically shares the site on as many as 30 social media sites.

NOTE: You’ll have to create accounts on the 30 social sites supported by Ping FM, in order to make this method work. The account creation is one time only.

Step 3 – Turn that Article into a PowerPoint Presentation (Indirectly Increasing Traffic To Main Article)

Paste the main points from the article content into a PowerPoint presentation and then submit that PowerPoint to the top 5 slide presentation (document) sharing sites such as slideshare.com, slideboom.com, authorstream.com and slideburner.com.

Ensure to add images in the slides and a link to your blog and the full article at beginning and end of presentation.

Now, you should have your contents in 10 article sites PLUS 5 slide sharing directories, making a total of 15 places.

Step 4 –Convert the Same Article to Audio Podcast For More Free Traffic

Turn that same article to an audio and submit to top 5 podcast directories like iTunes, odeo, podcastalley, podfeed and podcast.net.

There are 2 ways you can use to convert it to audio– record your voice or use a text-to-speech tool.

  • To do it yourself, use a free tool called audacity. Read your article aloud and record it using audacity.
  • You can use free tools to covert the article automatically to audio. If you have a blog, use odiogo blog plugin to automatically convert every single blog post to audio podcast.
  • To convert single documents, you can use readthewords.com to convert from various formats ( pdf, word etc) to audio.
learn video screencasting beginners - shane melaugh

Step 5 – Convert Article to Video to Increase Exposure 

Now convert that article to a video and distribute to top 5 video sharing sites like YouTube, metacafe and vimeo.

What you are going to do here is to merge that PowerPoint presentation and the podcast you created above to become a single media – video. Here are different ways to do this:

  • Use Camtasia (paid software) or Camstudio (free tool) to produce record a video of you presenting the main points in the powerpoint presentation. In this method, your audience will only see the PowerPoint presentation on the screen;
  • If you are camera shy, project the powerpoint presentation on the video while you record your voice in the background;
  • If you don’t want to be seen or heard, then you can also use animoto (free tool) to do this. Here you’ll only need your PowerPoint presentation and use a desirable sound file from animoto to create a video.

Next and very important is to submit your video to the top video sharing sites such as YouTube, metacafe and vimeo. You can automate your video submission with traffic geyser (paid) or tubemogul (free).

*Video is now big time, and I’m learning to start doing them. Video Marketing Blueprint is a great course to help you learn how to do videoas, podcasts and screencasts like a pro.

Step 6 – Tutorialize Article to Get Free Traffic From Tutorial Sites

Turn that same article to a how-to, step-by-step tutorial and submit to top 5 tutorial sites including ehow.com, tutorialized.com, good-tutorials.com,designm.ag.com

Step 7 – Convert Article to PDF to Get Traffic From PDF Directories

Convert your article into a PDF (like eBook) format and submit to top eBook directories such as free-ebooks.net, getfreeebooks.com

Step 8 – Distribute that PDF Content For Increased Traffic To Your Blog

Submit that same PDF to top document sharing sites like scribd and docstoc.

Want more of these kinds of unpopular traffic sources and methods, watch the free video tutorial of the 10X Traffic Method.

turn worrds into cash - article marketing traffic profitNow you can see how you can literally extend the power of just a single article and give it wings. Are you beginning to imagine how many unique visitors each of those sites can bring you every month?

HINT: If you use even a fraction of the tips inside “Turn Words to Traffic”, you’ll get even more visitors to every single content/ video/ presentation and podcast you distributed.

Now let’s do the math –you’ll get over 10 times more blog post or article views/ readers, up to 1,650 monthly views from just 1 article.

  • You’ve got 1 article repurposed to over 5 formats – video, audio, tutorials, PDF etc
  • Each article in various re-purposed format distributed to over top 5 traffic channels for each kind of document media (video, audio, pdf etc)
NOTE: Ensure to have your web/ blog URL in the audio/ video and PowerPoint presentation, so that readers and viewers/ listeners can get a chance to visit your blog. That’s how those re-purposed content will send traffic back to your main site.

55 Free Traffic Sources. 1 Single Article = More Reader Views To Your Articles

  • 10 article directories
  • 20 bookmarking sites (assuming you only signed up with 20 of 46 bookmarking sites supported by ping.fm)
  • 5 slide presentation sharing sites
  • 5 podcast directories
  • 5 video sharing sites
  • 5 tutorial sites
  • 5 document sharing sites

That is a total of 55 places that your one article has been distributed to, with a potential for each channel to send your article readers every month.

1 Seed Content. 30 Views Per Month X 55 Channels = 1,650 Views 

Assuming you get 1 view every day, per article/video/podcast

That means, one single content syndicated to 55 sites could generate a total of 1,650 views every month.

With this strategy, all you need to put more power into creating exceptional articles and blog posts instead of dissipating energy by creating low quality silo articles.

Imagine again using this content syndication strategy for generating traffic to most of your articles? That would be putting your article traffic generation on steroids.

Need More Methods to Increase Free Traffic to Your Article Submissions

Non-SEO ways to get website traffic fast

By the way, credit for this 10X method goes to Kim Roach’s Traffic Dashboard course – this is one of over 20 different unusual and unpopular traffic generation methods in that course. I tested this method with one article and just one of the over 50 distribution channels I shared with you here, that article got over 500 article views in two days. So I am eager to start exploring the other methods in one of the over 20 modules of Traffic Dashboard.

Finally…

I hope you enjoyed reading -this simple tweaks to increase traffic by 10 times, to every  article and post you write.  I look forward to hearing your success with implementing all the traffic strategies in this post and in the article traffic eBook.

To be sure you don’t miss the next awesome post I write, you should click here to start getting all my posts right in your inbox.

Liked this Post?

  • Comment. I’d love to hear your results – leave a comment below.
  • Share it. Be sure to let your friends benefit from this post, by sharing it on twitter, facebook, digg, stumbleupon and more.Twitter, Facebook Stumbleupon, Digg…

Thanks for reading and I’ll see you in the comments side.

Yours in more traffic power,

 

Stella
Photo by Honou

How to Build a Highly Productive Online Business

Are you doing more work but getting tiny undesirable results (income)? Do you know that only 20% of your online tasks produce 80% of your results (and income)? Do you know the only 3 core activities that contribute 80% results (income) in any online business? Are you unintentionally spending 80% of your time on the business activities that only always contribute 20% results? Read on to discover what these most 3 most important activities are, why they are that important in any online business and how best you can structure your business to ensure that you are giving these 3 activities the priority attention they deserve.

Are You Spending Enough Time On Your Most Productive, Critical Online Business Activities?

Do you know that the 80% of results (and income) you get from your online business come from only 20% of the activities that you do? The people that get more outputs (the bottom-line, sales and income) do so because they are spending most (80%) of their time on the few activities that bring the most results.

What if you knew exactly what those 20% critical business activities are, wouldn’t you rather spend more time on them? The purpose of this post is to show you exactly the  3 most important activities in any online business.

It’s Not About How Much Time You Put Into Your Business BUT How Much Results Your Business Is Producing…

Is your blogging time and efforts showing results? Is your online marketing business producing the desired results – in money and in products? It does not matter how long you work at your business daily, what matters is the END RESULT, which determines the level of income you will generate. How productive is your business?

Staying productive is what differentiates struggling marketers and the other 97% who barely or never make it.  Although one can easily get drowned with the entire activities required to get the business going, the simple truth is that not all activities make big contributions towards the end result.

Getting buried in activities that produce small results will never make any significant income for you, even if you get busy 24 hours, all week long.

The secret of top income earners lies in knowing what to spend lots of time on and what to spend the least time on.

The 80:20 rule says that only 20% of your online business activities produce 80% of your income AND 80% of the tasks you do in your online business only contribute 20% of your income every month.

Let me break it down for you:

  • The CRITICAL activities that will make your business successful are only FEW (20%)
  • There are 3 Core activities that make up that CRITICAL FEW

But here’s the problem. What if you do not even know what the few core critical activities are? What if you’re doing them not enough?

Identify The 3 Critical Online Business Tasks That Will Bring You The Most Business Results

Those 20% are only 3 sets of activities, as you’ll discover them in this post. Your productivity and how high an income you generate depends on spending your time right on every kind of activities.

Now, how do you know the 80% activities that make the difference? How would you know if you are not over-spending time on those activities that bring only but a small result, and less time on those that should have brought big results.

In project management activity scheduling, the impact of completing an activity and the (weight of) risks of not completing it within a defined timeline is what is used to prioritize activities in a work breakdown structure. That is how project managers are able to reduce risks and costs from any project, while increasing the outputs.

So, in the same vein always ask yourself, “what is the risk on my income this month, if I do not social bookmark this review post”, “If I do more social bookmarking and less of blog commenting, would that reduce or increase my income this month”?

If you have a blog and understand the basics but are struggling to find time, motivation or focus – Blog Wise is for you.  One of the most common obstacles to successful blogging among our readers is simply finding time – so we sat down with 9 prolific and successful bloggers to find out how they not only blog successfully – but balance that with busy work, family and social lives.

The 3 Core Activities At The Center Of Every Online Marketing Business

The 3 critical core business of every online marketing business is centered on: Offer, Traffic and Conversion and so each income generating activity falls under one or the other.

“Efficiency, which is doing things right, is irrelevant until you work on the right things.” ~Peter Drucker“Productivity = creating value and delivering it to people. All other busywork is unproductive fluff and should be minimized” ~ Steve Pavlina

Being busy is not the same thing as being productive. If you are busy filling your peak productivity time with the low producing activities, you’ll simply be a broke busy-man, not making much money. In order to make significant income, you need to spend 80% of your time doing the business activities that contribute 80% of income; and spend 20% of your time on the things that bring 20% of income.

Those three key activities produce the most results towards the overall income goal of any business. It’s either that you are:

Online Critical Activity #1 – Contents / Offer

Creating free pillar contents to offer your blog readers or contents for a paid product; also includes creating contents on other people’s websites (guest posts) and article directories; includes creating lead generation free reports as well as contents for your email subscribers.

Online Critical Activity # 2 – Traffic:

This involves generating traffic to your contents and building backlinks.

Online Critical Activity #3 – List/ Conversion

Converting the traffic to customers through building email lists and building relationship with that list.

Anything short of those 3 core online business activities above should not take priority because they do not contribute much to your business’ revenue. Spend more time on the things that matter most if you want to get extraordinary results.

Some activities just do not produce results or even cost more than the time you put into them. Therefore you must identify where every business activity falls into, and then prioritize the activities so that you do the most productive tasks first and also spend the most time on them.

Separating the “High Impact” From the “Low Impact” Activities

Let me ask you two questions that could be a test for whether a business activity is high or low impact.

  • Can you spot any “Must Do Activities” in your business activities – those that would hurt your income if you do not do them? (High Impact, High Cost of Not Doing Them)
  • What are the activities that you can forgo and your business or income would still go on fine? (Low Impact, “Nice To Do Activities”, Low Cost of Not Doing Them)

The “Must Do, High Impact” kind of activities have immediate or short term impact on your business or income and that’s the reason you should do them first. The “Nice to Have”, Low Impact/ low risk activities have a medium to long term effect on your business, and sometimes no impact at all.

Do you now see why you should put the High Impact activities at the top of your priority?

How long do you spend on your low impact activities such as social media chats such as Facebook-ing and tweeting, although useful, are not high impact activities because the risks of not doing them are relatively low. You may want to do these kinds of activities only after you have completed all your planned income generation activities.

Next Steps: Your Action Items

I want you to get more tangible results in your business and To help you with an actionable steps to translate this post to actions in your business, here are quick steps:

  • Categorize your daily ‘To Dos” into the above 3 critical online business activities
  • Also create a Miscellaneous category for things outside those 3 categories (low impact activities)
  • Spend 80% of your daily work hours on activities that fall under those 3 core activities

Be sure to identify the common productivity killers in your daily business hours and deal with them fast. Here’s a post to help you with identifying and avoiding the top 9 business productivity killers.

Thanks for reading and before you go, I’d like you to do 2 things for me:

  • Share It: If you liked this post, please share the love – share it on Facebook, Twitter, Stumble it, Digg it, Email it…
  • Comment: I’d love to hear it from you on strategies you use to get things done and get big results in your business OR how you plan to go about implementing these online business productivity tips.

I’ll see you on the comments side.

Stella

P.S: This post is extracted from my free eBook on “peak productivity tips for online marketers”. Want to learn more about increasing productivity, outputs and income in your business?

5 Top Benefits Of Taking Your Small Or Home Business Online With A Website

Does your business have a presence on the internet? If not, you are slowly losing tons of sales to your competitors who have already setup their businesses to be present on the internet. Having a website can help ANY business to significantly shoot up sales and profit with minimal time, efforts and money inputs. This post will highlight the opportunities you are missing if you do not have a website, and also let you know that it is not a techie affair. So let’s quickly get to knowing the advantages and benefits your business stands to gain from being present on the internet. Read on…

5 Top Benefits Of Taking Your Local, Small Home Business To The Internet (Online) With A Website

Have you ever wondered aloud “is it worth it to have a website or blog?” or “what is the benefit of having a website for my small business?” You’re not alone. You’ll discover the answers to why any business should have a website or blog, no matter what they sell and no matter whether it’s a home business or small brick and mortar business.

This post is the final of a two-part series on why any small brick-and-mortar or home business should start taking their business to the internet.

Let me ask you a question. Would you rather walk on foot, ride a bicycle or drive a car from point 0 to the next 100km destination? Would you rather fill a 50 litres water storage tank using spoons or running tap?

Internet  businesses and offline businesses can be illustrated by the trekking and driving from point zero to 100km. With the same efforts, you can gain over 100 times more customers and sales within the same period, through a business that is run on the internet than an offline business.

High efficiency and high output are the advantages of doing business on the internet (online). With just a few free hours a day and limited budget, you can now achieve nearly the same results online as full time business owners.

Taking your business to the internet (aka online) is no longer an option. You can do it now or risk facing a slow death!

Why do I say this? Many people are now buying majority of their goods and service through the internet  – your customers are gradually replacing you. You can either follow them to keep them or lose them for good.

Having a website can help ANY business to significantly shoot up sales and profit with minimal time, efforts and money inputs. This post will highlight the opportunities you are missing if you do not have a website, and also let you know that it is not a techie affair. So let’s quickly delve in.

Top Advantages and Justification For Small Home Businesses To Take Their Business To The Internet

Below are the major advantages the internet offers for small and home business start-ups who have limited time, efforts and money to start taking their business online (to the internet).

1. Maximum, repeated exposure of your offers to subscribers, at no ad costs:

You need to have a list of people to tell about your business. Remember they say, write a list of 100 friends and family – they are your warm (may buy) list.  You can only make a significant income from lots of sales. How many people can you possibly talk to, face to face, to make that happen? If you only expose your offers to your friends and family, it means that as soon as you have finished talking to all of them and making a few sales (if you are lucky), your business would come to an end. However, with an online business, you do not need to chase or force anyone to buy from you; they will find you and come to you. People who are ready and willing to buy, with cash in hand, search the internet for and land on websites that have information that could help them make buying decisions, and they buy from those websites.

With your business presence on the internet (online), you can offer target customers and website visitors useful information packed in a small report, in exchange for their contact details so that you can expose your offers to them repeatedly via emails, without paying advertising costs. That is the way sales are made online, and that is how one time customers are turned to repeat buyers.

2. Expert Branding to Attract More Customers

People love to be associated with popular brands, offline and online. With your business presence on the internet, you can brand yourself as a solutions provider to your target market using your website – your “About Me” page lets people know more about you and how you are qualified to help them; your contents speak about what you know and carry emotions of you as passionate to help guide, educate and provide solutions to others while establishing you as a that trusted “go-to-person” in the eyes of your readers.

With more exposure to your contents via your website and emails, your target customers get to know and trust you enough to buy from you whenever they are ready.

3. Free, Viral Marketing all year round

Your website is a permanent placement for your contents, which pre-sell for you. Your contents on the internet are not erased – they continue to work for you 24 hours daily, all year round.

People love sharing what they benefited from and they can freely share your eBooks and blog posts to their friends. This can happen if you give away free quality reports to your readers on your blog, and if you tweet your blog posts or share it on Facebook. That is how your contents, and You Inc. brand can go viral and you can gain massive new readers and subscribers at no cost to you.

Imagine if 10 people shared your blog post on Facebook and each of those 10 shared to another 10 Facebook friends and those 10 shared to another 10 – that is 1000 shares. Imagine again if all those 1000 visited your blog – you have gained 1000 new visitors free, advertised by others.

Some of these new visitors may become your subscribers, and may buy from you at some point. Do you see how you can work less and earn more? Leverage on the internet – No phone call costs, no TV/ radio advert costs, no repeated flyer / biz card printing costs.

4. More Sales via automated customer follow up creating

Generally, people do not buy the first time they are exposed to a product or service – even when they know they need it, and can afford it. They usually want to find out more about the product first, and only buy when they get enough information or education about it.

You do not need to do this yourself. You only need to set your follow up messages once in your autoresponder and schedule it to automatically send follow up information to your target customers. This way, you allow your customers time to make buying decisions, while educating them, so that they buy from you when they get enough information from your autoresponder messages.

Imagine what you could be doing with your free time while your business is running on autopilot? You could be taking a vacation, doing other money-making business – many possibilities. On the other hand, an offline business would be spending money on fliers, phone calls, business cards, commuting to visit people for business presentations or pitching.

With an autoresponder, you can email 5000 or any number of people you want any number of times at anytime of day, telling them about your business etc.

5. Increase your market reach

With your business on the internet, you can attract more customers from several media such as:

  • Internet searches e.g. Google, Yahoo, Bing
  • Articles you post on directories and other blogs;
  • Forums in your market or niche;
  • Social Media networks such as Facebook, Twitter;
  • Social bookmarks sites such as Diggs, stumbleupon, delicious

You will be able to reach more people (and make more sales) than you possibly could offline, because additionally people would you through word of mouth recommendations and retweets by their friends. More reach equals exposure, more sales and more money.

Overall, businesses (buying and selling plus getting new customers) done on the internet are more efficient and more productive. Internet business operations require less start-up cost, zero overhead cost, Less Running Cost, Limited human resource; generates way more sales – 1 man can generate monthly sales & income of 10 man businesses. It is as easy as sending an email… no technicalities involved.

Finally, the level of success you can get from taking your business to the internet (online) is immense, and you can save you time and efforts, working less time leveraging on your website and autoresponders. Whatever business you are doing offline, face-to-face can be done on the internet (mix it – online and offline but not offline alone) if you want to make more sales. You can make over 10 times from what you currently make monthly offline.

It’s so easy, almost every small and home business now has a blog or website…

To get your own website in the next 24 hours, click here to follow this step by step website creation process I wrote for you. It’s easy.

Mom-and-pop shops do have ‘em, home businesses do have ‘em, stay-at-home-parents who have their home businesses do have ‘em, college students working from home do have ‘em, baby boomers and seniors working from home do have ‘em and it is working for them. Whatever business you are in, you should consider setting a presence for your business on the internet (online) and be found by more people looking for what you sell. It can work for you too.

If you are reading this post, are in a small offline or home business or thinking of starting one, but do not have a website or blog, you should consider getting one. It’s all now plug and play and if you can click a mouse, you can setup your website by yourself using available ready-made platforms and designs.

Note that creating a website for any small or home business is very cheap – less than $10 monthly is all the expenses you need to have your website started if you learn to do it yourself (it’s not a techy thing) else you can hire freelancers at $5 per task at Fiverr to set your website up for you.

Next Steps…

Have you been putting off the idea of taking a step to taking your business to the internet (online) because you think it’s a techie thing? I assure you that it’s not – I used to think the same way too, and if I knew what I know now, I would have started my blog earlier.

With just a few free hours a day and limited budget, you can now achieve nearly the same results on the internet (online) as full time business owners.

I’d love to hear your ideas, questions or comments.

If you liked this post, please help others benefit from it. Like, Share it on Facebook, Tweet it, Stumble it, Digg it…

Thanks for reading. I’ll meet you at the comments side.

Stella

 

Related Readings:

How to Attract, Connect and Network with Your Ideal Customers In 4 Steps

Not everyone is interested in what you have to offer and so profiling, finding and connecting with your ideal client is critical to your marketing success. Discover the 4-step formula to attracting, connecting and networking your way to new clients PLUS a case study that teaches how to kick-off and work a new social media contact, from the first “hello” to getting new deals, referrals and clients from them.

how to find your ideal customer

We are in the age of relationship-led marketing and selling, and it’s no longer news that business is now as personal as it can get. Technology, with the entry of social networking sites, has made the personalisation of business a lot easier, especially  for small businesses.

The foundation of successful marketing campaigns lie with your ability to:

(i)  Identify people who want what you have to say and sell (your ideal customers)

(ii) Connect and network with them in order to better understand their challenges and wants, and then

(iii) Position your brand and offerings to be their most attractive and preferred solution.

 This post discusses a 4-step method to attracting, connecting and networking with your ideal clients. You’ll also read about a case study of how 1 single connection made on social media site led to 3 new clients.  Read on…

STEP 1: Before You Embark on Finding Your Ideal Customers

  • Research and Profile your Ideal Customer: Who is your ideal customer – an end user, a business or both? Where do they live? How old are they? What problems are they going through that keeps them awake at night? What are their likes and dislikes? Where do they gather? What blogs and books are they reading (to get help from)? What terms do they use to talk about their problems (key-words)? What associations do they belong to?

Knowing and defining clearly who your ideal customer is, is  one of the most important steps to finding and connecting with them, else you may have a huge following of even highly engaged fans, who have no genuine interest in what you sell or blog about. It’s important to write down your ideal customer’s profile and use it to work your every marketing content.

  • Craft customer-focused “about page”, social media and forum profiles, using a profiling of your ideal customers and their needs. Write a profile that says what you do to who, and how: in the context of : “I help (people who have XYZ problem) to ______” by _____(how you do it). If your perfect customer knows that you understand what they are going through and can help them, they’ll easily warm up to you.

Here are good examples of customer-focused tag line and ‘About Page’:

“I help businesses, universities, and service professionals . . . increase ROI and attract fiercely loyal fans . . . by communicating with customers as people”. ~ Liz Strauss on: the Ideal Customer Test

“…Since most of my clients are finance phobic I switched profiles and about pages to questions like “Are you afraid of finance?” or “Think finance can’t be fun?” Followed by “this Numbers Whisperer can help!” It has worked really well, although if I hadn’t truly understood my ideal client, I wouldn’t have ever tried it” ~Nicole Fende, smallbusinessfinanceforum.com.

STEP 2: Position Your Brand Strategically To Become Visible To Your Ideal Customers

Having written down your ideal customer’s profile, you should know where they always hangout, offline and online. Once you determine the best places your ideal clients gather, join the social network (online or offline), setup your customer-centric profile and start networking.

Use the keywords in your ideal customer’s profile you created in step 1 above, to search social networking sites (such as Facebook, Google Plus, Twitter, LinkedIn, Xing etc) for people who match that ideal customer’s profile.

Your customers will find you (not you finding them) if you use customer-focused keywords and language in your profiles and articles.

NOTE: Not every social media platform is a hangout of certain people – for example, ideal customers for a fashion business will hangout more in Facebook and Fashion Forums than on LinkedIn (if at all). Another example: If your ideal customers are largely people above 60 years old, you are less likely to find them on Twitter.

STEP 3: Find and Communicate With Your Ideal Clients

Communication is a very effective positioning tool for reaching your ideal clients. Blog, forums and social media sites are great methods to put your brand where people will easily find you. Use your ideal customer’s profile to create contents and social media updates that will interest them – inform, inspire, educate and entertain them on what matters to them (Not You).

  • Blogs: Your ideal clients, in looking for advice and help, visit blogs that write about what they are interested in. There are 2 ways you can reach your targeted customers, using the customer profile data you crafted:
  • Write a Post on your blog or another website, that answers their question and Make it easy for them to find your contents: Answer their problem questions in your blog posts. Ensure to write in the language of your ideal customers, using their search keywords. To discover how to blog exactly what your ideal client is looking for, read How to find Hot Blog Topic Ideas.
  • Leave useful comments on blogs in your market niche. Use Google blog search to find top blogs in your market niche that attract a good number of your target customers. Leave insightful comments and you’ll gain new readers (potential customers).
  • Social Media Sites:  To attract your ideal customer on social media sites, setup a Facebook and Twitter page, ensuring to put up your customer-centered profile.
  • Forums in Your Niche: Use the “Board Reader” to find forums in your own market niche. Find relevant forum discussions and make useful contributions.
  • Local, Offline associations: Find and join local associations that your ideal clients also hangout, and start networking your way.

STEP 4: Connect And Build Rapport With Your Ideal Clients

Building rapport with your ideal customers will help you to know them better. You’ll discover more about their problems, thereby getting a better insight on how to help your customers better than your competitors will. They’ll also have opportunities to know and trust you more, enough to know that your (product/ service) recommendation is in their best interest.

Here are a few suggestions to starting, building and nurturing a trust-based relationships with your target clients/ customers:

  • On Social sites, choose who to follow: Use your customer profile as keywords to find new people to follow on Twitter, Facebook and LinkedIn. Networking starts with conversations – so reach out to your new connections. Search by people, location, events and groups.
  • Reply to their comments on your blog. Find time to visit their blogs and leave comments.
  • Emails: Ask your readers to subscribe for your updates. Reply their emails; send them tips and information via emails; ask them what they want to see more on your blog
  • Follow back your readers on Twitter, retweet their posts, also make a habit of being the first to follow them. Reply their @mentions of you.
  • Demonstrate your expertise – Ask and answer questions in Q & A sites, on topics that address their problems. Search Q & A sites for open questions include: Yahoo answers, LinkedIn answers, Quora, Focus;
  • Participate in discussions in relevant forums and social media groups
The Ultimate Guide to attracting your ideal clients on LinkedIn - LinkedInfluence

Case Study: How Building Relationship With 1 Single Connection Led To 3 New Clients

Debra Jason, a copywriter, found new clients through a cycle of relationships, on the Social Media. Debra narrates how she tapped into an opportunity (from simply a mention of connection #1) on a webinar, to connect to “Connection #1”.

Lessons Learned: From Social Media Conversations to Phone Calls To New Clients

  • You can find your ideal clients even in unlikely places, such as Webinars, like Debra did
  • Network (verb) and Always be expanding your connections. Start conversations to kick-off relationships AND Keep the Conversations going on
  • Endeavor to connect to your connections’ connections that you share similar interests with.  Debra attended a webinar where “Connection #1” was mentioned by the presenter and she tapped into that;
  • Debra found a point of discussion, outside of business. “Connection #1” lives where she used to live and that became a topic for conversation;
  • She was the first to reach out and to start a conversation via a tweet
  • That tweet led to more tweets, and later, phone calls (getting to know more about each other’s business and skill sets)
  • Connection #1 sent her a referral (Connection #2) – and Debra started working her relationship building magic again (repeated the process used with “connection #1”, starting by making the first move);
  • Relationship with “connection #2” led to him hiring Debra on some of his projects;
  • Debra attended a Webinar hosted by “Connection #2”, and again was the first to reach out to “Connection #3”;
  • She repeated her usual conversation process and now has a partnership with “Connection #3”

*Note that getting the 3 relationships turn to clients, did not happen overnight, according to Debra. Did you see that Debra was good at going to where her perfect client hangs out and she makes the first move (to connect)? Did you see that she took every relationship beyond the social media?

When Will A Relationship Never Lead To Sales?

When you hang out where your ideal clients do not gather, no matter how hard you try, you will get burned out without getting results. So, always fish in the right pond.

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By the way, this post is part of the month’s Word Carnival. Be sure to join us for further discussion on the topic of Finding and Connecting with Your Ideal Clients, at  the #WordCarnival Twitter Chat on Thursday from 4 to 5 p.m., Pacific.

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Conclusion

I hope you enjoyed reading this post.  If so, I’d love to hear about your own success pattern as well as the places you found them.

Where did you meet majority of your ideal customers for the first time? What role did conversation and relationship-building play in your customer acquisition process? Did you often get referrals from your online contacts?

Thanks for reading and I’ll see you on the comment side.

 

Stella

P.S: Don’t forget to help me Tweet, Stumble, Google+1, Facebook this post.

P.P.S: You may also like the following posts on how to connect with your ideal clients on Social Media